Sherry Smalling – Lifetime Travel

Today we interview Sherry Smalling! Tell us about your business, Sherry!

Business Name – Lifetime Travel

Business Objective/Goals – To help my clients plan a fabulous international vacation.

Business Phone – 682.237.9296

Business Email –

Business Website – 

Business Social Media Pages –

How long have you lived/worked in the area? Almost 8 years

Life Story: Short version of where you’re originally from, where you grew up, other places/states/countries you’ve lived in, and what led you to this career.
I grew up in Forest Lake, Minnesota until the age of 16 when I moved to DFW area. I graduated high school from Sam Houston HS in Arlington and then went to Texas Tech University and majored in International Economics with a minor in German. I studied German overseas on two occasions during college, once in Austria and once in the former East Germany. I also got to explore quite a bit of Europe while I was there. Once I graduated, I worked for an exporting company for while and then got a great job in sales selling industrial cleaning and maintenance products to businesses in Dallas area. I was very successful at that job, but when I had my first child, the Lord called me to quit and be home with him. So I was a stay at home mom for 13 years and I homeschooled 3 of those years. I am very active in my church and in my pursuit of God, which is of the utmost importance to me! Once my kids went back to public school, I was out of a job as a homeschooler, so I decided to go back to school to be a travel designer. I have always LOVED travel! It has always been my thing! Now I’ve been doing it almost 6 years and have enjoyed working with my clients, as well as traveling and exploring new places myself. Since I started my business, I have had the privilege of exploring China, Fiji, Italy, Mexico, Canada, France, Germany, England, Israel, Jordan, Spain, Jamaica, Bahamas, The Netherlands, Belgium, Luxemburg, Switzerland, Palma de Mallorca and Haiti.

What was your biggest challenge when starting this career?
Pulling the trigger to go back to school to learn a new trade!

What is the hardest and the best part of your work?
I love to learn about new destinations and meet new people! The hardest part is when things don’t go as I planned. 🙁

If you could advise yourself back when you were 20, what would you say?
Don’t sweat the small stuff!

Who is your ideal customer/client?
A client who loves to vacation, but hates the planning part! I provide a service that saves lots of time for my clients.

What’s your favorite thing in the area? To-do, restaurants, places?
There are still cows in fields here! And I love the restaurants! 🙂

What do you see/What would you like to see in the future for the area?
A Marketstreet Grocery store!

If we come across each other in the town, where would we be and what would you be doing?
Eating at a restaurants on Oak Street or grocery shopping.

What’s something about you that would surprise most people?
I was in the Goin’ Band from Raiderland at Texas Tech when I was there!